Launched in 1979 as the Latin American Association newsletter, Mundo Hispánico has long been a cornerstone of Spanish-language media in Georgia and beyond, covering everything from breaking political news to the latest telenovela celebrity gossip. When media began trending towards digital platforms, Mundo adapted, adding podcasts and YouTube videos, hosting Facebook livestreams, and earning dedicated social media followings. And as Latino communities in the U.S. grow and change, the Atlanta-based media company is keeping pace: last month, Mundo Hispánico announced it is rebranding as MundoNow, offering culturally authentic content in Spanish and English in order to reach a demographic that is increasingly bilingual and bicultural.
“What we learned based on the 2020 census figures is that there is a sea-change happening within the Hispanic community,” said Rene Alegria, CEO of MundoNow. Historically, Spanish-language media—and, critically, the advertising industry that supports it—has been oriented towards a single demographic: recently-arrived, Spanish-language dominant immigrants. But as Alegria explained, “Those of us who were born in this country, or who immigrated to this country as young children, didn’t fit into that category. We kind of felt left out—what media company was speaking to me?”
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