Ticketmaster has formally apologized to Taylor Swift and her fans for the ticketing situation that left millions frustrated and enraged this week. The company’s apology came in a statement issued Friday night, about a half-day after Swift had expressed her anger about the fiasco in a feisty post, describing herself as “pissed off” about an “excruciating” situation and seeming to lay blame for the headline-making problems at Ticketmaster’s feet.
In its statement late Friday, the company wrote: “We strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift ‘The Eras’ Tour. First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets.”
Much of the lengthy statement linked in a tweet sent out by Ticketmaster at around 11 p.m. ET Friday was identical to one the company had published and then deleted on Thursday — but now with an apology newly tagged onto the beginning. The previous day’s version of the since-revised “explanation” did not include any apologetic language, raising the further ire of many fans before it was removed from Ticketmaster’s website.
Even now, the statement focuses on statistics indicating that the demand for tickets was unforeseeable, and touts the on-sale as mostly a success story and a record-breaker, pointing out that, while there were problems, “2 million tickets were sold on Ticketmaster … on Nov. 15 – the most tickets ever sold for an artist in a single day.”
